My experience in consumer research is not just about making sense of marketdata and numbers. I excel at working with primary data, diving deep into surveys and consumer behavior to uncover valuable insights.
I am passionate about DesignThinking methodology. This approach focuses on understanding consumer needs by interviewing them directly. These interviews provide first-hand insights that help me understand what consumers want and need.
I use consumer research to come up with new product ideas, test these ideas, and improve them based on feedback. By incorporating consumer input at every stage, I ensure that the final products meet their expectations and solve their problems.
In summary, I specialize in turning data into meaningful insights and using these insights to create products that resonate with consumers. By blending data analysis with Design Thinking, I aim to deliver products that are both effective and user-friendly.
Alexandra run for our start-up a 2-days strategic session, where we went through the needs of our customers and developed value proposition, that guided the development of our business. We were really impressed with the results, so invited Alexandra to moderate strategic sessions for our client. It was done professionally, with deep understanding of value creation process.
